Renota - User Flow Maps

My Work Process

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Program: Miro

 

Completing a user flow map helped me see the website content and structure at a macro and micro scale, allowing me to easily dive into the smaller, yet crucial items like CTA’s, points of entry, decision points, and items or language that may cause confusion or mental strain.

 

I saw where the CTA’s led, which informed how I would write the copy for that particular CTA.

 

Working on two monitors from home allowed me to outline the website and understand the user’s journey (which contains several pathways leading to the same end goal): for the user to sign up to try Renota.

 

From procuring the user map, I realized the last website page, Contact Us, has a call to action button that leads to the Try Renota page. From the Try Renota page, the user can then click the “Sign Up Today!” which then goes to the actual form. To provide a more straightforward flow, I negotiated that the button at the end of the website leads directly to the sign-up form (not the Try Renota page). Why? 

 

If the user gets to the last page of the website that means their journey is complete and this is their final decision. Give the user one less click (and one less reason to hesitate). We're guiding them directly to what they want - the sign up form.